They’re focused on reaching the customer’s heart, by creating design and functionality prototypes that quickly respond to the user’s needs. Not only are they good at creating an attractive user interface, but they put themselves in the customer’s shoes and take responsibility for offering the user the best possible experience while navigating through the application or website interface. They are people motivated by empathy with the client.

Within this category, we can find 3 types of profiles:

UX Designer:  They’re responsible for designing the user experience, ensuring that the interaction with the solution is adequate and the user experience is satisfactory. Information architecture is also part of its functions, by creating structures that make it easier for the end user to find what they need. Usability is its focus.

UI Designer: They define the design of the user interface: colors, image, typography and in general the form of the website or app, They’re also responsible for the design of interactions, for creating each element on the screen with which the user can swipe, click, touch or write: in short, user interactions with software or hardware. Its products range from the design of story boards, interaction flows, wire-flows, functional prototypes, to the creation of templates, sketches, Mockups, Moodboards and COMP (Comprehensive layout).

UX Researcher: They focus on defining users understanding them. This implies knowing who they are? How do they behave? And what are your needs? They analyze user behavior through observations, interviews, surveys, contextual investigations and / or analytical use of a product. They are also responsible for carrying out usability tests or evaluations in which they analyze the design and performance of the product.

What do they do

  • Design the user experience based on the client’s defined objectives.
  • Diagram the appearance of the website and the way users interact with it.
  • They ensure that the product is attractive, easy to use and accessible.
  • Improve usability of interfaces for employees and users to reduce interaction time.

Knowledge or skills

  • Interface and interaction design.
  • Information architecture.
  • Testing practices and rapid prototyping.
  • Knowledge of indicators (KPI’s).
  • Project management.
  • User research.